Image of South Bank and Waterloo Neighbours (SoWN)

South Bank and Waterloo Neighbours (SoWN)

14 Apr 2015

For the past year, a group comprising 430 local residents, business representatives and other volunteers have been working to develop a neighbourhood plan for the area. 

This is a major undertaking, involving a wide-ranging consultation across the business and residential community, meetings and workshops. The neighbourhood plan will set out the vision for South Bank & Waterloo development over the next decade to twenty years.  SBEG is administering the process for SoWN because we believe that the residential and business community share a firm connection and ambition for the area, and that neighbourhood planning provides a major opportunity to help shape its future according to local needs.  

The plan, which will be put to a referendum of residents and businesses, will, if approved, set out policies which Lambeth and Southwark’s Planning Committees will have to take account of when deliberating on planning applications.  A set of working groups has been developing ideas to address such disparate concerns as:

  • How to ensure the local retail environment is appropriate to residents as well as workers and how to protect smaller independents from the rising cost of operating in Waterloo
  • How to deliver affordable housing
  • How to ensure development doesn’t place additional pressure on valuable green space
  • What funding which comes from developers should be spent on

Once the plan is written, a task which is expected to be completed by the summer of this year, it will need to be formally consulted upon and it will be independently examined to ensure the policies within it are legal.  All businesses and residents will then have the chance to vote on the plan in a local referendum.  

The latest draft of objectives and policies can be seen here. If you have any comments please contact Ben Stephenson 020 7202 6900 or

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South Bank Security: New Met Patrol Plus Scheme

14 Apr 2015

The Metropolitan Police Service’s (MPS) current local policing model does not currently provide the degree of police visibility in our neighbourhood that is expected by stakeholders.  A new scheme, Met Patrol Plus, provides for uniformed police officers to be supplied on a ‘buy one, get one free’ basis to London Boroughs and their partners for a minimum of 3 years   The London Eye S106 and South Bank BID, in partnership with Lambeth, will pay for one officer and Mayor's Office for Policing and Crime (MOPAC) would provide an additional constable free of charge. This will equate to 80 hours of policing over a 7 day week. SBEG’s Security Manager will determine deployment on behalf of South Bank Business Watch and the South Bank BID – the officers are guaranteed not to be deployed elsewhere except in the case of a major incident.   The aim is to enhance police visibility in the area, to undertake targeted activity against crime and anti social behaviour and to use the additional police resources to reinforce the contribution made by South Bank Patrol where a full Police presence is required.  The issues -  unlicensed street trading, aggressive begging, unlawful gambling, street drinking and the theft of personal property from people at venues, are of concern to employees, businesses, residents, and visitors and we believe this additional resource will make a difference.  

Find out more about South Bank Patrol here.

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Focus on Marketing

13 Apr 2015

The South Bank Marketing Group, established some 20 years ago, is probably the most successful destination marketing consortium in the capital. Today the group continues to flourish with new members, a growing and dynamic digital reach and promising promotional partnerships. The success of the marketing group is based on:

A thriving member group – the South Bank Marketing Group continues to include a diverse and dynamic range of attractions, cultural venues, museums, hotels, transport providers, restaurants and bars, harnessing the skills and experience of the marketing professional teams. The group currently includes:

BFI IMAX, BFI Southbank, City Cruises, Coin Street Community Builders, Coca-Cola London Eye, Florence Nightingale Museum, House of Vans London, IWM London, London Duck Tours, The London Dungeon, London Marriott Hotel County Hall, Mondrian Hotel London, National Theatre, OXO Tower Restaurant, Bar & Brasserie, Park Plaza Westminster Bridge, Park Plaza County Hall, Park Plaza Riverbank, Plaza on the River, SEA LIFE London Aquarium, Skylon, Southbank Centre, MBNA Thames Clippers, The Old Vic. – The main digital asset for the marketing group has seen significantly increased visitors. In the last quarter alone, there has been a 25% increase in visits to the website, compared to the same period in 2014. In the Easter period alone, there has been a 50% increase in visitors, supported by an increase in social media followers – in the last 12 months, South Bank London’s Twitter following quadrupled, now totalling 120,000 followers.

Seasonal campaigns - The South Bank Marketing Group is finalising its summer campaign. Several strong communication channels will return including the One Big Summer Guide and the Infobike service. Publicising events and activities from June – September, the seasonal guide is produced in partnership with our neighbours; Team London Bridge, Better Bankside, Vauxhall One and Waterloo Quarter and incorporates information about South Bank BID members.  100,000 copies of the guide are printed and distributed to key Tourist Information Centres, concierges and via the Infobike service from late May through to September. During 2014 the Infobike staff dealt with a record 50,000 enquiries.

Promotional opportunities - South Bank London continues to identify promotional opportunities and is currently working to make South Bank the prime destination for visitors during the Rugby World Cup 2015 (18th September to 31st October). The sporting event is predicted to bring approximately 400,000 visitors to the area, through Waterloo station which is the main transport link for the matches at Twickenham. 

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