Image of Focus on Marketing

Focus on Marketing

13 Apr 2015

The South Bank Marketing Group, established some 20 years ago, is probably the most successful destination marketing consortium in the capital. Today the group continues to flourish with new members, a growing and dynamic digital reach and promising promotional partnerships. The success of the marketing group is based on:

A thriving member group – the South Bank Marketing Group continues to include a diverse and dynamic range of attractions, cultural venues, museums, hotels, transport providers, restaurants and bars, harnessing the skills and experience of the marketing professional teams. The group currently includes:

BFI IMAX, BFI Southbank, City Cruises, Coin Street Community Builders, Coca-Cola London Eye, Florence Nightingale Museum, House of Vans London, IWM London, London Duck Tours, The London Dungeon, London Marriott Hotel County Hall, Mondrian Hotel London, National Theatre, OXO Tower Restaurant, Bar & Brasserie, Park Plaza Westminster Bridge, Park Plaza County Hall, Park Plaza Riverbank, Plaza on the River, SEA LIFE London Aquarium, Skylon, Southbank Centre, MBNA Thames Clippers, The Old Vic. – The main digital asset for the marketing group has seen significantly increased visitors. In the last quarter alone, there has been a 25% increase in visits to the website, compared to the same period in 2014. In the Easter period alone, there has been a 50% increase in visitors, supported by an increase in social media followers – in the last 12 months, South Bank London’s Twitter following quadrupled, now totalling 120,000 followers.

Seasonal campaigns - The South Bank Marketing Group is finalising its summer campaign. Several strong communication channels will return including the One Big Summer Guide and the Infobike service. Publicising events and activities from June – September, the seasonal guide is produced in partnership with our neighbours; Team London Bridge, Better Bankside, Vauxhall One and Waterloo Quarter and incorporates information about South Bank BID members.  100,000 copies of the guide are printed and distributed to key Tourist Information Centres, concierges and via the Infobike service from late May through to September. During 2014 the Infobike staff dealt with a record 50,000 enquiries.

Promotional opportunities - South Bank London continues to identify promotional opportunities and is currently working to make South Bank the prime destination for visitors during the Rugby World Cup 2015 (18th September to 31st October). The sporting event is predicted to bring approximately 400,000 visitors to the area, through Waterloo station which is the main transport link for the matches at Twickenham. 

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Next South Bank Forum Date Announced

13 Apr 2015

The next South Bank Forum will be held at Coin Street Neighbourhood Centre on Thursday 11th June 2015, 7-9pm.

The Forum is an opportunity for Southwark and Lambeth residents to discuss issues of interest to the local community.

Image of Employment & Skills: Guy’s and St Thomas’ Hospital Open Day

Employment & Skills: Guy’s and St Thomas’ Hospital Open Day

7 Jan 2015

On October 28 and 29 Guy’s and St Thomas’ NHS Foundation Trust  (GSTT) and Waterloo Job Shop (WJS) held an open day with the aim to recruit hospital porters and catering staff. On the Open Day, pre-selected clients from WJS went along to GSTT and took part in various pre-interview assessments. Their advisors had gone through what to expect from the assessments beforehand and went with them to ensure there was a friendly face to help answer and questions.

Twenty clients went along to the Open Day and ten were successfully invited back for the next stage of interviews. The advisors then worked with these clients to prepare them, carrying out practice interviews.


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