Destination Marketing: South Bank London Posters
7 Jan 2015
Since their launch in 2013, South Bank Marketing Group’s 1930’s-inspired destination branding posters have proven to be a hit amongst visitors and locals alike. The posters have been on display across 20 SBEG-owned outdoor advertising sites, which are all located in prime South Bank spots including the Riverside Walkway, Westminster Bridge Road and The Cut.
Following high demand from members of the public to purchase a copy, the South Bank Marketing Group is now wholesaling the line through a number of prominent retail outlets, which include the Southbank Centre Shops, London Transport Museum in Covent Garden and other potentially interested parties including John Lewis.
Profits from each sale are being entirely re-invested into additional marketing activities to benefit the promotion of South Bank as a visitor destination. To view the new South Bank London poster range, please click here
Destination Marketing: South Bank Marketing Group
7 Jan 2015
Now in its 20th year, the South Bank Marketing Group confirms its lead as one of the most successful destination management consortia in the capital, reaching a record-breaking 26.6 million users through its marketing communications mix in the first three quarters of 2014.
Key achievements include: over 50,000 downloads of the Riverside London App; a strong social media audience base with over 150,000 fans and followers; the success of destination website southbanklondon.com, the award-winning InfoBike visitor information units, seasonal billboard What’s On posters as well as summer, winter guides and maps.
For more information, please visit southbanklondon.com
Capital Projects: Waterloo IMAX Roundabout
7 Jan 2015
Transport for London’s Major Projects Team is working on plans for a major public realm scheme which will transform the IMAX roundabout area by removing the existing IMAX roundabout in order to create an open peninsula, and transform access to the IMAX itself. The pedestrian environment in this area is very poor but routes through it from Waterloo Station to the riverside are critical for commuters, employees, residents and visitors.
South Bank Employers’ Group has been promoting and advising on improvements to this problem area for many years, helping to coordinate between landowners, stakeholders and statutory authorities. It has been gratifying to see that improvements to the IMAX roundabout and Waterloo Road are now high on the agenda of TfL and Lambeth.