South Bank Marketing Group

South Bank Marketing Group

The Marketing team is responsible for the running of the South Bank Marketing Group, a sub-group that oversees the destination marketing of the area. Established over 20 years ago, it is one of the longest standing and most successful tourism consortia in the capital and brings together the area’s attractions, cultural venues, museums, hotels, transport providers and other relevant organisations with a commitment to promoting the South Bank as a destination.

The role of the Group is to:

  • Provide destination leadership
  • Maintain and grow South Bank’s profile as one of the capital’s top destinations
  • Increase visitor dwell time and spend throughout the year
  • Build strategic alliances which enhance the area’s profile and its influence
  • Influence local public realm schemes which impact on the visitor

By harnessing the skills and experience of marketing professionals from some of the country’s top attractions and businesses, the group has become a dynamic force in the area successfully establishing South Bank as a top destination.                                                               Louise King, Director of Communications and Information, Coin Street Community Builders

Activities include:

  • Meetings, networking and updates
  • Providing relevant industry research and trends
  • Seasonal Campaigns
  • Visitor Publications
  • The destination website
  • Targeted monthly e-news, competitions and offers
  • Social media engagement
  • Riverside London mobile app
  • Seasonal PR and advertising – outdoor and print
  • Bi-monthly Free Events and quarterly What’s On billboard posters
  • InfoBikes service along the riverside
  • Tear-off maps and on-street mapping
  • Destination training and familiarisation for key influencers
  • Representing and lobbying for South Bank at industry events and forums
  • Travel Trade guides, e-news, itineraries and promotion at workshops and events
  • Updates to local employees through intranets
  • Partnership working with neighbouring business improvement districts, local councils, arts, tourism and governmental bodies.

Our members include:


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Latest News:

South Bank Organisations Join Forces to Respond to the Government's Proposed Business Rates Increase
South Bank Organisations Join Forces to Respond to the Government's Proposed Business Rates Increase

28 Oct 2016

South Bank Employers' Group, South Bank BID and South Bank Partnership joined 20 +...

Sadiq Khan brings the Night Tube to South Bank
Sadiq Khan brings the Night Tube to South Bank

7 Oct 2016

Mayor of London Sadiq Khan Officially Launches 24h Jubilee Line Service today​​ This...

Job Vacancy - Public Realm Coordinator

24 Sep 2016

A new opportunity has arisen in the Public Ream Team for a bright and enthusiastic...


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