Promoting South Bank

South Bank Employers' Group has been promoting the area as a key visitor destination for both leisure and business tourism since 1994.

SBEG established the South Bank London brand through its Marketing Group, which brought together a collective of South Bank organisations to create one of the first recognisable destination marketing sites in central London. Now funded by the BID, and delivered by SBEG, South Bank London highlights all there is to see and do in South Bank, and ensures that South Bank’s identity as a thriving destination and an unrivalled cultural hub is strengthened and supported.

To help support the MICE (Meetings, Incentives, Conferences and Exhibitions) industry in South Bank, SBEG also set-up and delivers South Bank Venues, which promotes venues in the South Bank area that are looking to encourage meetings and events business. 

Find out more about how we promote South Bank below.

Some of our work

Promoting South Bank: Marketing and South Bank London

SBEG has taken a pioneering approach to putting South Bank on the map since the 1990s as one of the capital’s top visitor destinations.

South Bank Venues

The South Bank Venues Group is a group of organisations, convened by SBEG, which lead on marketing of the area as a destination for business tourism, meetings, conferences and events, photo shoots and filming to increase enquiries and bookings for member businesses.

Ways we promote South Bank

South Bank London

Officially the best guide to the South Bank, visit South Bank London, our destination marketing website.

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Let's Do London

South Bank and our partners feature prominently in London's largest ever tourism campaign

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Become a Member

Join our growing list of partnership organisations in South Bank, Waterloo and Blackfriars committing to improving the area for everyone.